Alpha in the wild. Scenarios, not promises.
Anonymized insights from the alpha engine — how regime-aware generation behaves across real conditions — and the fee architecture beneath it. No client identities, no return guarantees.
A quarter of rate dispersion
When yields across the branded funds diverged, the engine shifted weight toward stronger funds and short-dated alternatives — small decisions, compounded, inside the mandate throughout.
The removal test
Modelled removal of ScaleUp mid-quarter: the institution simply held its brand-name positions in its own account. Nothing to unwind, no gate, no new counterparty. That's the design.
CFO
Corporate Treasury
Owner
Wallet Platform
Priced on the alpha
A contractual minimum platform layer first; alpha economics recognised only above your agreed net-yield floor. No AUM fee, ever.
Recurring first
Fixed and subscription fees, recognised over the service period, anchor the model with predictable revenue before any alpha economics come into play.
Alpha only when earned
Outcome-share revenue is recognised solely when contractual performance conditions are actually met, not before. We eat last, always by contract.
Balances are not revenue
Alpha-enabled balances are operating indicators only — never revenue, and never client assets carried on ScaleUp's balance sheet.
The base beneath the dispatches
Direct relationships anchor scale, a fixed floor anchors revenue, and disciplined allocation anchors yield — together forming a resilient, auditable economic base across every Scaleup configuration.
Request the full insights archive
Qualified institutions receive the complete scenario set under NDA through the assessment.
Frequently asked questions
Frequently asked questions ordered by popularity. Remember that if the visitor has not committed to the call to action, they may still have questions (doubts) that can be answered.
No — it is performance-aligned, not performance-only. Core Cash and Cash MMF are fully recurring revenue; Cash Portfolios and White-label carry a contractual 0.2% minimum platform layer before any alpha is recognised. Every configuration contributes a floor first; upside sits on top, never alone.
Because monetisation depth differs by design. Cash Portfolios lead because alpha participation sits atop the 0.2% platform floor. Cash MMF is deliberately low-yield and high-stability. White-label blends wrapper fees with alpha economics. The mix reflects each configuration's role, not inconsistency.
Conservatively. Subscription and fixed platform fees are recognised over the service period; outcome-share alpha only when contractual performance conditions are actually met; white-label per partner contract. Alpha-enabled balances are operating KPIs — never revenue, never assets on ScaleUp's balance sheet.
Partners embed the alpha engine under their own brand and pay a 0.2% wrapper and platform fee, with alpha economics recognised above it per contract. Your logo, your client relationship, your balance sheet — our engine underneath. Distribution scales without proportional cost on either side.
Final presentation remains subject to principal/agent accounting review and external audit sign-off — flagged openly as a mark of audit readiness, not aggressive accounting. Since ScaleUp takes no custody, charges no AUM fee and bears no principal risk, the structural position is clean.